Juul Class Action Lawsuit Updates & News | May 2024

Editorial Team


Reviewed By Adam Ramirez, J.D.


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Juul Labs, once a trailblazer in the e-cigarette market, has been embroiled in a labyrinth of legal challenges recently. These lawsuits primarily revolve around allegations that the company marketed their products to minors, downplayed the addictive nature of their e-cigarettes, and misled consumers about the potential health risks.

Here's a chronological breakdown of the major legal actions and settlements over the past year:

  1. A significant development saw Juul settling with six states along with the District of Columbia for a whopping $462 million over allegations related to product marketing. Following closely, Juul and tobacco giant Altria agreed to a $60.5 million settlement with Minnesota.

  2. U.S. District Judge William Orrick in San Francisco greenlit a $255 million settlement. This resolution pertains to the class action lawsuit accusing Juul of deceptive marketing practices, which allegedly downplayed addiction risks and targeted minor

  3. Juul agreed to a significant settlement, reportedly falling between $1.2 billion and $1.7 billion, with 10,000 plaintiffs across 5,000 cases in California. These cases primarily concerned the company's marketing strategies and the resulting addiction to their product. Notably, this deal also involved school district plaintiffs. While U.S. District Judge William Orrick hasn't given his final approval, he has labeled the settlement as "fair and reasonable."

  4. Nearly three dozen states witnessed Juul tentatively agreeing to pay over $438 million. This was to settle investigations probing whether the company had directed its marketing efforts at teenagers. Despite the settlement, Juul did not acknowledge any wrongdoing.

  5. Washington state reached a $22.5 million settlement with Juul. The company was accused of marketing to minors and misrepresenting the addictive nature of their products. As part of the settlement, Juul committed to launching a secret shopper program, ensuring retailers upheld prohibitions against sales to minors.

  6. The Arizona Attorney General's case against Juul Labs, alleging unlawful marketing practices that targeted younger consumers and underplayed vaping risks, was settled for $14.5 million.

  7. Juul agreed to a $40 million settlement with the state of North Carolina. The lawsuit alleged that Juul's actions led to a surge in underage vaping within the state.

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